Social media has taken the world by storm.
It is the easiest and quickest way of connecting with people around the world.
However, social media is no longer limited for personal use; corporate and
businesses have adapted social media for marketing and promoting their products
and services. It is one of the best ways of marketing small businesses which do
not have much budget for marketing purposes. Social media websites like
Facebook, Twitter, YouTube and LinkedIn are the most popular social networking
sites that are commonly used today. With this note, let us take a look at the 5
social media strategies for small business.
Plan
your goals: While opening your account on Facebook
or Twitter or any other social media site, it is important to be clear about
your goals. This will help you to know what you have to achieve within a few
months or a year. Know who your target audience is and accordingly plan your
strategy. Social media is the quickest way for promoting your products and
connecting with your customers.
Establish
your brand: Establishing your brand becomes easy
with social media if you use it effectively. Most social media websites provide
several spaces for your logo, photos, links, brand messages, etc. Utilize them properly.
Upload your logo wherever possible. Apart from this, do not forget to provide a
link to your main website.
Promote:
Once you have established your social media page,
the next step is to start promoting your business. Facebook allows you to post
images, videos and information on your product. You can also publish your
newsletters on these pages apart from sending them through email. On the other
hand, Twitter can be used for sending short messages and news about your company
or products. You can also add links if people want to read more about the news.
Providing information about products and services along with photos and videos
can help to establish credibility of your business.
Communicate:
Social media is a way of communicating with your
customers instantly and directly. People like it when they receive replies for
their queries and complaints. You may provide several promotions and offers to
your customers, but this is not enough. Take part in discussions with your
customers, reply to both negative and positive feedback, answer their questions
regarding the product or service, etc. This will help to build a loyal customer
base for your business.
Keep
track of the results: Social media should help to
grow and develop your business. Apart from using the social media sites
effectively, you also have to make sure whether you are achieving the right
results. Check out the analytics of your social media page regularly to know
whether you are doing the right thing. This would help you to alter or modify
your strategies if your social media strategies are not effective or
successful.
Although the traditional ways of marketing
are still used, social media marketing can help small business in a great way
because it provides quick results. So once you have established a website for
your business, social media is the next step for you.